Case Study: Messaging Development and Copywriting
Custom Software Development Shop Launches First Product
• Groznik PR consults on new product launch messaging
• Holds dozens of conversations with potential customers to develop messaging and marketing strategy
• Helps land first sale within one month of launch
When West Arete planned to launch its first product, it hired Groznik PR to help develop the messaging and marketing strategy.
Nearly 200 community foundations host a Giving Day raising hundreds of millions of dollars for local nonprofits each year. West Arete built Contributary—an easy-to-use platform for community foundations to host Giving Days.
By having dozens of conversations with community foundation staffers and Giving Day organizers, we guided West Arete in the messaging development and marketing strategy for Contributary, which resulted in its first sale within one month after the product launch.
For more information, visit contributary.com.