Have you heard of Meerkat? It’s the latest and greatest social media platform. Actually, Meerkat is over – long live Periscope!

If you’re a business owner, this is exactly what it feels like to keep up with the current trends in social media. During South by Southwest (SXSW), just last March, Meerkat, an app that allows users to live-stream video to other users, was heralded as the next big thing. Tech journalists emoted about how the app was catching fire at the event and would have tens of millions of users in no time. This media frenzy led brands to scramble to start using the app and be part of the next wave of social media.