Building a Movement: What I Learned from One NYC Councilman

One of the first public relations campaigns I worked on was promoting the environmental argument against this new form of oil and gas drilling called hydraulic fracturing. I was working for Councilman James F. Gennaro, a local elected official in the New York City Council. Though “fracking” has since become a national debate, in 2009 it was still a relatively new process and the environmental concerns were even more nascent.

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