Tips for Getting a Journalist Interested in Your Story

I still remember the first time I got press coverage for a client. I worked at a boutique marketing firm in what can only be described as "a closet with a window." Only an imaginative landlord could describe the space as an office. The creative director sat with his back to me. Talk about pressure to perform!

After days of pitching various media outlets for a new client with no luck, I abandoned my usual cold-call approach and tried something different. Here's what worked for me...

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Building a Movement: What I Learned from One NYC Councilman

One of the first public relations campaigns I worked on was promoting the environmental argument against this new form of oil and gas drilling called hydraulic fracturing. I was working for Councilman James F. Gennaro, a local elected official in the New York City Council. Though “fracking” has since become a national debate, in 2009 it was still a relatively new process and the environmental concerns were even more nascent.

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What Jeff Bezos and Steve Jobs Can Teach You About Presenting

On Sunday morning, I caught an interview with Fareed Zakaria talking about his new book “In Defense of a Liberal Education,” where he mentioned an intriguing quirk about Amazon headquarters.

Zakaria said Bezos forces his executives to write out initiatives and plans in narrative form rather than in the standard PowerPoint because narratives show the obvious gaps in logic. Steve Jobs of Apple also hated PowerPoints and banned them from meeting rooms because he believed presenters should know their content well enough not to need projected cue cards.

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Why Knowing Too Much Is Hurting Your Business

In several meetings recently, I've talked a lot about the benefits of getting an outsider's perspective on your business. Partly because I want you to hire me for the perspective but also because I believe it can be a real eye-opener.

In “Made to Stick,” my favorite book about effective communication, authors Chip and Dan Heath tell a story about what they call “the curse of knowledge.”

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