How to Write an E-book

February 05, 2016 by Andrea Groznik in Marketing

This is the year you've decided to take your company's marketing strategy to the next level. You've done your homework and you are determined to engage your audience.

• Facebook: check
• Instagram: check
• Blog posts: holding momentum

But how do you craft an e-book? Learn from my experience.

Do This to Get a Journalist to Read Your Email

June 30, 2015 by Andrea Groznik in PR

Last week, I wrote about how to identify journalists who will be interested in your business. This week I want to take it to the next step and talk about connecting with them.