Youtube Celebrity: And How You Can Make the Most of the Culture

Twenty-four hours after YouTube celebrity, Casey Neistat posted his vlog “That Time in Afghanistan” about his trip imbedded with U.S. Forces, it was viewed 1,045,048 times.

Felix Kjellberg, a gamer better known as PewDiePie, has over 10 billion views and 40 million subscribers on his YouTube channel. Felix’s 10 Billion Montage video is nearing 20 million views. Compare these stats to Game of Thrones and you start to get the picture. The first season of the HBO series averaged an audience of a mere 2.5 million viewers or 9.3 million viewers per episode when repeats and on-demand viewings are factored in. This is clearly the age of the YouTube celebrity.

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